JOYJOYJOY RED SUN

You feel the warmth of the downing sun laying on the soft bed exploring the space around you. Every detail refers to the tropical land the design is related to. And much products are made in a tropical setting. The look is a combination of a raw island and the elegant city. Wood and stone objects are combined with velvet and marble.

JoyJoyJoy Red Sun invites you to enjoy a cosy comfy atmosphere after a busy day in the bustling city. The bed is ecolicious made in Holland and covered with recycled fabric from Italy. The matras is topped with a eco topmatras. And the duvet is filled with natural fibers. Dream well in this dream bed on this dream location.

Watching earth from the universe triggers us realizing it’s a strange world we looking at. So many people living in poorness. We saw people dying in the street in a city like Delhi. We noticed poor people struggle every day to survive. Life is not easy on the other side of the world and we really feel the urge to do something about that.

That’s why all the products we design for our own collection are based on the fair trade principals. As fair trade is the way to a healthy growth for everybody.

We travelled a lot to source fair trade products and took them from all over the world to Amsterdam. We went to Indonesia, Ghana, Cape Verde, Peru, Kenia, India, South Africa to find the unique products made there by hand and bring it for you.

That’s why we started to do business with small-scale companies in developing countries because that’s the best way to create upgrading in the communities and villages in Asia, Africa and South America.

Offering the people there the possibility to use their skills making products we buy creates upgrading for them. We develop the products in partnership with them. They know the way in their country and they know what the technical possibilities are. In this way we optimize their capabilities based on sharing our knowledge about the western standards.

It fills us with satisfaction to receive a container with products made by them and knowing that’s why they earned enough money to keep alive in a proper way.

That’s why we started to do business with small-scale companies in developing countries because that’s the best way to create upgrading in the communities and villages in Asia, Africa and South America.

Offering the people there the possibility to use their skills making products we buy creates upgrading for them. We develop the products in partnership with them. They know the way in their country and they know what the technical possibilities are. In this way we optimize their capabilities based on sharing our knowledge about the western standards.

It fills us with satisfaction to receive a container with products made by them and knowing that’s why they earned enough money to keep alive in a proper way.